Scent marketing

Harness the power of scent branding

Every brand faces the same challenge: being remembered. They craft brands and imagery, use a specific color palette, create names and taglines that will make them easily remembered by their customers. Time and time again, we've seen visual and auditory cues in advertising to make it memorable. There is however, one specific cue that is conspicuously missing from the marketing mix: the olfactory cue.

Scent is the first of our senses with the strongest and most accurate level of recall. This is due to its direct link to the limbic system, which is responsible for memory and emotion. In marketing, scent is highly effective in helping us distinguish one product from another. It can trigger memories or desires that will ultimately influence a purchase decision.

Alternatively, scent can remind us of pleasant associations such as people, events, or foods. These associations help to create an environment in which we feel comfortable and want to linger. In a consumer setting, this impacts our decision to spend more time in a store, and potentially to buy more items. It also allows customers to develop deeper emotional connections to brands and as such, influences their sense of loyalty towards it.

ST. SILLAGE for your business

Our scent designers create signature blends, unique recipes and complex perfume compositions to enhance the environment or brand of any business and increase customer loyalty. Carefully crafted using the highest quality essential oils, these scents can be diffused through a diverse range of systems. 

Elevate your brand by creating a sensory experience customers will never forget.